News Blog Archives for 2013-04

Welcome MARY WALTER to Kool 98.3!

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Linwood, NJ (April 1, 2013)   Evenings in South Jersey just got a lot brighter and more entertaining as Longport Media announced the return of popular talk radio host Mary Walter to New Jersey airwaves beginning Monday, April 8, on WTKU – KOOL 98.3.

            Walter will bring her relaxed yet edgy style of talk that explores relationships, personal tendencies and life in general with her new talk show, Life! With Mary Walter, Monday through Friday from 9PM until midnight.

            A New Jersey native, Walter brings more than 20 years of experience in talk radio to the South Jersey station. Mary spent the majority of her career hosting Passion Phones on NJ 101.5 (WKXW) in Trenton. The show was a combination of relationship-based talk topics and relationship advice and was the first program to simultaneously impact both the Philadelphia and New York radio markets. She also became the state’s first female morning-drive radio host when she took over the morning slot at New Brunswick-area radio station, WCTC.

            Mary currently is a guest host for a variety of stations across the country including Fox News Talk, where she can be heard filling in for Brian Kilmeade, Spencer Hughes, Tom Sullivan and John Gibson. She also appears as a guest on the Alan Colmes Show.  Mary can be seen on the Fox News Channel as a guest commentator on the “Sean Hannity Show” and “America Live with Megyn Kelly.”

            "I love the opportunities that being a guest host affords me, but there's nothing better than being back on a regular basis so I can build a relationship with the listeners,” explains Walter.  “With a full time show, we can get to know each other and it becomes more personal for both them and me!"

            KOOL 98.3 is celebrating its 30th anniversary this summer as South Jersey’s original and premier classic hits station. Walters’ program will bring an obvious change to the sound of the station that is known for playing the greatest hits of the 1960s, ‘70s and ‘80s.

            “It’s a change for us,” said Paul Kelly, Longport Media’s vice president of broadcast operations.  “But it’s a change we believe our listeners will enjoy. The reality is that there needs to be a compelling reason beyond just music to get people to turn on their radios at night. Listeners will make an appointment with their radio so they don’t miss Mary.”

            Walter joins an already packed line-up of live and local personalities on KOOL 98.3, including The Morning Wake-up with Dave & Tina; Jennifer Scott; Jackson T. Chase; Jerry Blavat; Rich Fennessy; Mike Bowe; Tom Lamaine and John Lockwood.

            Longport Media is also partnering with WYD Media Management with plans to launch the show into national syndication in the coming months, with KOOL 98.3 serving as the flagship station.

            “We’re thrilled to have Mary join our team at KOOL 98.3,” said Longport Media president Dave Coskey. “Listeners to KOOL 98.3 who aren’t familiar with Mary’s show and style will find her new program addictive and hard to tune away from. Residents of South Jersey now have another entertainment option in the evening.”



LONGPORT MEDIA LLC. is a communications company formed in May of 2011. The corporation is owned and operated by investors from the Atlantic City and greater southern New Jersey area. Longport Media is committed to presenting quality programming that is informative, as well as entertaining and provocative. There is a strong commitment to serve our community as responsible neighbors – in part, by giving a voice to non-profit groups and community organizations. Longport Media took control of radio stations WOND, WMGM, WTKU, WWAC and WBSS on May 13, 2011. Collectively, our stations inform and entertain just about every demographic in the South Jersey area. These five stations are now programmed and broadcast live from Green Broadcast Plaza in Linwood, NJ.